Contextual Targeting
Reach the Right Audience
AdSquirrel’s Contextual Targeting helps you deliver relevant ads by analyzing your website’s content in real time — no third-party cookies, just smart context.
As the industry shifts toward privacy-first solutions, contextual targeting offers a powerful and future-proof way to engage audiences without relying on personal data.
How Contextual Targeting Works
AdSquirrel uses advanced AI and deep learning models to extract meaningful signals from every page, across multiple dimensions:
- Fine-grained Category ClassificationEach article is categorized using IAB's taxonomy, giving advertisers a clear, structured view of the content's topic and intent.
- Entity Recognition & Knowledge GraphAdSquirrel identifies key people, brands, places, and events — and maps them through a dynamic knowledge graph. This enables smarter targeting and aligns campaigns with trending or related topics.
- Sentiment & Emotional ToneEach page is evaluated for sentiment, helping you align ads with the emotional impact of the content — from celebratory to critical tones.
- Brand Safety & SuitabilityEach page is scored for safety and suitability based on customizable criteria, ensuring ads only appear in appropriate, brand-safe environments.
- KeywordsValuable keywords are extracted to provide additional context, unlocking more precise and granular targeting opportunities.
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Key Benefits
Improved Ad Relevance
Match ads to content your audience actually cares about, increasing engagement and conversions.
Privacy-First Targeting
No personal data required — contextual analysis respects user privacy and aligns with evolving regulations.
Real-time Intelligence
AdSquirrel analyzes content instantly, ensuring your targeting adapts to what's trending right now.
Expanded Inventory, Smarter Reach
Our Knowledge Graph broadens your targeting scope to related content that traditional systems might miss.