Brand Safety & Suitability
Protect Campaigns, Maximize Revenue
AdSquirrel’s Brand Safety & Suitability tools shield your campaigns from inappropriate content with multiple customizable protection layers — ensuring your ads appear only in environments aligned with brand values.
By ensuring campaigns run exclusively in brand-safe inventory, you also free up remaining inventory to monetize with other ads. Instead of wasting impressions, you effectively increase overall ad impressions and revenue potential.
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How Brand Safety Works
AdSquirrel uses advanced deep-learning models to analyze content across multiple dimensions, including brand safety.
Our AI assesses each article to determine if it’s suitable for your ads, preventing brand association with potentially harmful or unsuitable content.
When third-party verification platforms (such as DoubleVerify, IAS, or MOAT) measure brand safety from advertisers' side, AdSquirrel minimizes measurement discrepancies to below ~1%.
This ensures highly accurate safety scores, significantly reducing wasted impressions and maximizing ad effectiveness.
AdSquirrel allows you to confidently offer brand-safe environments across your entire network or selected websites, strengthening advertiser trust and boosting the value of your ad inventory.
With transparent and reliable brand safety controls, you position yourself as a preferred partner for quality-conscious advertisers.
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Key Benefits
Minimized Impression Waste
Show your ads only in safe, appropriate contexts, improving ad spend efficiency.
Stronger Brand Protection
Prevent brands from appearing next to harmful or controversial content.
Customizable Protection Layers
Set your brand’s safety criteria to precisely match your standards and objectives.
Enhanced Advertiser Trust
Offer premium, trustworthy ad placements to attract and retain more advertisers.