FREQUENTLY ASKED QUESTIONS
AdSquirrel takes care of everything from protection to delivery!
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How do I implement AdSquirrel on my site?
It's simple! Just paste a single line of JavaScript code into your webpage, and you're ready to go.
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Do I need technical skills to make the most of AdSquirrel?
Not at all! Once your account is activated, AdSquirrel seamlessly connects with your Google Ad Manager, enabling you to start running targeted campaigns immediately through our intuitive interface.
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How long does it take to go live with AdSquirrel?
Getting started with AdSquirrel is quick and straightforward—most publishers are fully integrated within a week. Our onboarding team supports you every step of the way.
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What ad formats does AdSquirrel support?
AdSquirrel supports all major ad formats, including display, native, video, rich media, and more. There are no limitations to the formats our platform can handle.
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Can AdSquirrel provide audience targeting?
Yes! AdSquirrel provides sophisticated audience targeting using contextual and intent-based signals, enabling precise user targeting without relying on cookies. Your dedicated account manager helps craft tailored targeting strategies.
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Can AdSquirrel increase my ad revenue, including on Google AdX?
Yes. AdSquirrel is designed to increase your total ad revenue by making your inventory more attractive to advertisers. We enrich your bid stream with contextual signals and intent-based audience data to drive higher CPMs.

For Google AdX specifically, we use PPS and PPID signals to improve bid density, with publishers typically seeing revenue lifts of up to 20%.
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How long before I see changes in performance?
In some cases, you'll notice revenue improvements within days. However, we generally recommend allowing 2-3 weeks to see significant, consistent results.
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How can publishers customize their brand safety settings on AdSquirrel?
AdSquirrel provides complete control over brand safety and suitability settings. Adjust brand safety thresholds, sentiment filters, contextual categories, and keyword inclusions and exclusions to precisely align your inventory with advertiser standards and maximize monetization opportunities.
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How does AdSquirrel handle emerging news topics or sensitive current events?
AdSquirrel continuously updates its contextual analysis parameters to proactively manage emerging news and sensitive events, protecting advertisers from unsuitable placements and maintaining brand integrity.
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What measures does AdSquirrel take to avoid over-blocking content and limiting ad reach?
Instead of relying on basic keyword blocklists, AdSquirrel utilizes advanced contextual analysis to understand content nuances, reducing over-blocking and ensuring ads run alongside suitable content.
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How will I know how much volume I can sell?
AdSquirrel provides volume forecasting directly from Google Ad Manager, giving you accurate insights into available inventory.
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We already have our own site categories. Why should we use your category targeting instead?
Your website's categories are perfect for organizing content for your readers, but they can be too broad for precise ad targeting. For example, an important article about the stock market might be filed under a general category like "World News" or "Business".

Our system analyzes the actual content of every article, allowing us to target based on what the article is truly about. This granular approach ensures your ads are placed alongside the most relevant content, leading to significantly better campaign results.
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If an advertiser already uses a brand safety service, what's the benefit of AdSquirrel for a publisher?
When your advertiser's brand safety service blocks an impression, you lose revenue. This often happens due to a simple disagreement in classification between different systems.

AdSquirrel helps prevent this loss by aligning brand safety classifications before the ad is served. By minimizing these discrepancies, we ensure more of your impressions are approved and filled, directly reducing wasted inventory and protecting your revenue.
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Will AdSquirrel slow down my site?
No. We minimize delays by ensuring our responses are consistently delivered in under 50ms. Our robust caching infrastructure typically delivers instant responses, ensuring your site's speed remains unaffected.
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Are you GDPR and CCPA compliant?
Yes. AdSquirrel strictly complies with GDPR and CCPA regulations, prioritizing user privacy through transparent, consent-driven data practices and privacy-by-design principles.
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How much does AdSquirrel cost?
We offer volume-based pricing for ad impressions and enterprise pricing based on API calls. Contact our sales team for a tailored quote.
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Does AdSquirrel support my language/region?
Yes. AdSquirrel's contextual intelligence technology accurately processes multiple languages and cultural nuances, ensuring appropriate ad placements globally.
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Still Have a Question?
Can’t find what you’re looking for? Get in touch — our team is here to help and will respond promptly.