The AdSquirrel Blog

Blog Header
Thoughts, Trends, and Tips from the AdSquirrel Team
Stay ahead of the curve — Explore the latest news and takes on contextual ad tech, brand integrity, and everything in between.
Blog Header
Google's Publisher Provided Signals (PPS)
12 Jun, 2025
How Google's Publisher Provided Signals (PPS) Can Boost Your Ad Revenue
Google's Publisher Provided Signals (PPS) is becoming a key solution for digital publishers seeking to amplify ad revenue in a privacy-respecting way.
Read more →
Contextual vs. Behavioral Targeting
5 May, 2025
Contextual vs. Behavioral Targeting: Pros, Cons, and When to Use Each
Read more →
Beyond Keywords: Leveraging AI for Advanced Contextual Understanding
2 May, 2025
Beyond Keywords: Leveraging AI for Advanced Contextual Understanding
Read more →
Publishing and GDPR
30 Apr, 2025
Privacy, GDPR, and Contextual Advertising: A Guide for Publishers
Read more →
Articles 1 of 1