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The AdSquirrel Blog

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Thoughts, Trends, and Tips from the AdSquirrel Team
Stay ahead of the curve — Explore the latest news and takes on contextual ad tech, brand integrity, and everything in between.
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Identity Solutions in Digital Advertising
21 Jul, 2025
Identity Solutions Demystified: Exploring the Pros and Cons for Publishers
We're breaking down the complex world of universal IDs and other identity solutions to help you understand which options best suit your needs.
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Google's Publisher Provided Signals (PPS)
12 Jun, 2025
How Google's Publisher Provided Signals (PPS) Can Boost Your Ad Revenue
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Contextual vs. Behavioral Targeting
5 May, 2025
Contextual vs. Behavioral Targeting: Pros, Cons, and When to Use Each
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Beyond Keywords: Leveraging AI for Advanced Contextual Understanding
2 May, 2025
Beyond Keywords: Leveraging AI for Advanced Contextual Understanding
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Publishing and GDPR
30 Apr, 2025
Privacy, GDPR, and Contextual Advertising: A Guide for Publishers
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