Brand safety should be at the core of every campaign. Advertisers should have confidence that their ads are being displayed in high-quality, brand-safe environments. No publisher wants to plant a sign saying “Danger: Unsafe Content” on their site.
Due to new data privacy-oriented regulations and browser updates, contextual targeting is making a comeback. That’s because contextual targeting requires aligning publisher content and brand messaging. Here is where AdSquirrel comes into play.
Brand Safety Rate
Average Prediction Time
We believe that publishers have a right to target and protect their inventory from third party trackers that misread content and context.
The rise of third party trackers have made publishers' lives more difficult in trying to figure out discrepancies, errors among other difficulties faced. With AdSquirrel they can focus on the more important stuff.
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